The links that cannot be bought.

Distribution guarantees your announcement appears across a wire network. A campaign is pitched to journalists who cover it on merit or not at all, riskier, but it reaches publications no wire can place you on. Most clients run distribution as a baseline and campaigns for the upside.

For campaign work it helps enormously, but it is not a prerequisite. Where you have none we commission surveys, analyse public datasets, or file FOI requests to manufacture a defensible statistic.

Traditional PR optimises for coverage and sentiment. We optimise for coverage that also carries links and entity signals, which changes which outlets we pitch, how assets are built, and what gets reported back to you.

Wire distribution is live in 5–7 days. Campaigns run 6–10 weeks from kick-off to first coverage, with the syndication tail continuing for weeks afterwards.